IBEW Canada (First District) has developed new TV commercials that continues a marketing campaign launched last spring to instill pride and ownership in the IBEW in Canada and increase the credibility of IBEW to Canadian politicians and the Canadian public. The commercials will be broadcast on Roger’s Hockey Night In Canada (too bad there are no Canadian teams in the play-offs), as well as on TSN, Discovery and Comedy channels. For the first time digital ads will also appear on websites including TSN.ca, RDS.ca, thecomedynetwork.ca, and discovery.ca. For a preview of the commercial, click here and watch for it this spring on TV.